Whatsapp New Feature:  Users Can Now Shop Directly From The App

In a blog post published by WhatsApp on its website, the new feature will facilitate users of WhatsApp to communicate more easily with businesses by using the messaging app rather than adding phone numbers to their contacts list or looking up company contact information on company websites.

With this feature, WhatsApp users will be able to search for businesses based on their category - such as travel or banking - or by their name directly on WhatsApp

Users in Brazil, Colombia, Indonesia, Mexico, the UK, and other countries are currently able to search for businesses.

With the expansion of Whatsapp to more countries, you'll soon be able to shop from the app with payment services.

The feature is secure and will protect users' privacy, according to WhatsApp. Additionally, users will be able to securely pay from a conversation using their credit or debit card information.

WhatsApp had previously introduced 'Communities' for group discussions, as well as Polls, all backed by end-to-end encryption.

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